150 to 1
On the order of 150 targeted outreach contacts to land one booking. That is the ratio a typical speaker works against, according to Joe Heaps (CMO, eSpeakers).
Your speaking business runs on encores. SpeakerEncore is the first platform built on who's hiring speakers like you — and who rebooked.
Applause is rewarding, but the encore builds a business. A rebooking means the buyer — not just the room — wants you again, and it's the one metric this industry has never measured. SpeakerEncore measures it. We map the market's booking behavior: which organizations hire which speakers, which speakers get rebooked, and which buyers are most likely to book you next. Speakers get a pipeline built on proof instead of cold lists. Planners get speakers proven with audiences like theirs. The speakers who honor the room have always earned the encore. Now the market can see it.
How it works
Booking intelligence for speakers, in three steps. The question underneath: who books speakers like me. The answer is booking records, not guesses.
Book a screening call
Thirty minutes on Zoom. Bring your one-sheet and five previous bookings. The charter says what happens to them.
Get your Speaking Opportunities Report
Based on your Speaker Twins. The organizations most likely to book you next, and how to most effectively communicate with them.
The graph gets smarter for your next report
Every contributed history sharpens the booking graph for the next report run. You put in one history and get back the market's.
The terms behind every finding
- Booking graph — the verified record of bookings.
- Speaker Twin — another speaker whose booking history reveals buyers who already hire speakers like you.
- Demand Twin — a speaker whose buyers overlap with yours, whether or not you have ever met.
- Content Twin — matched on what a speaker says: topic, positioning, audience, fee range.
- Encore Index — the share of working content professionals a buyer had the chance to rebook who actually were rebooked.
- Rebook rate — the share of bookings that are repeats.
Your booking history is handled under the Data Charter: fee bands only, aggregate groups only, Speaking Circuits rather than specific bookings in published reports, and a clear opt-out path.
The first edition is out
The State of Speaker Bookings, HVAC, Plumbing & Electrical Edition: the 3-Page Executive Brief.
Who is behind this
SpeakerEncore is built by Jeffrey A. Wolfe. Frustrated with 'spray and pray' prospecting, he built a method for finding and marketing to the buyers already booking his Speaker Twins. Thirty years fixing companies. Transformations kept failing at the same point — belief — so he built a film studio to fix that half. He is a working speaker, and the encore is the number he wanted for himself. Consulting inquiries go to AdventureCEO.com. Keynote inquiries go to jeffreyAwolfe.com.